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Great question and inquiry.
You say…”deliberate change efforts that once were popular, even the norm.”
For me, perhaps common, not the norm. Obesity and cancer are common, hopefully, not a “norm.” Abuse and violence are common; hopefully not a norm. Change perhaps is/was common, but doesn’t seem to be a norm. What is more common is perhaps different flavors of what is, but not true and real “change”.
And, “…We're still ordering books, reading blogs, and doing all kinds of things to bump up our game or make a transition.”
For me, this reflects the appearance of (wanting to) change…lots of “activity”, talking about, but, little real and sincere “action”.
I think many folks want change for themselves and others — at the 50,000-foot level — cognitively, intellectually, and even from that “hope” perspective.
In reality, at ground level, when it comes to self-responsible, intentional, purposeful, consistent, and self-disciplined action toward making change, many folks still want it for others (your “ways to improve something” or someone), but not for themselves. It’s too much like “work.”
So, in this case many folks are comfortably numb, not to the concept or “activity” or “thinking about” change, but to notion of taking honest, sincere, self-responsible and sustained “action”. Like the difference between working “on” your business and working “in” your business.
Numbed, no don't really think so. Tiered of hypes on change 'dictated' by this or that guru? Yes.
We - persons, relationships, businesses, circumstance - always are changing something - that's human nature otherwise we would still be living in caves hunting bears. And through chance we learn, everyday.
I've learned not to take everything some guru states for the whole truth and nothing but, I've learned that listening to good advice, specially when it's a case of 'leading by example' will keep changing/improving my business.
No, definitely not dead ;-)
Karin H (Keep It Simple Sweetheart, specially in business) - who wished you hadn't changed to disqus ;-)
Is this one of those word usage things? I think people generally have on their horizon (a) getting somewhere/accomplishing something and (b) improving, which may just be a subset of (a). These generally have not gone away and are not likely to.
Maybe change is still in the air and it is wearing different clothes.
Perhaps you're getting told that "talk of change" is going to be a tough sell to the "management fad du jour" niche market. In that case, your value proposition will be the next thing to change. Then your expertise with change becomes the means to some other end, elusive result or desired outcome in the eyes of your customers. then you're selling what they get from changing and how changing with your expertise is faster, better, cheaper or more useful somehow.
My own gut instinct is that organizations and individuals want change, but the cost is too high. The sacrifice, selflessness, surrunder and plain old hard work is often too high a price to pay for many. Instead, we want and expect "microwave change" -- throw a plastic bowl in, press a few buttons, and instant gratification.