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http://blog.threestarleadership.com/2008/05/21/...
Wally Bock
Human nature + keeping costs down seems to steer us toward toward wanting an "all things for all occasions" employee.
As you point out, it's easier to master one, especially when you start to zero in on the one that's most "you." Then, the individual stands a good chance of seeing the kind of product, service, and sales process that's going to be a good fit for all concerned.
The article was prompted by a client meeting. They were making "team" presentations to prospective clients but didn't have the right mix. So, the task became finding the right mix. The fascinating solution was that we found a woman in technical services--not sales-- who knew the product intimately and had the unifying/negotiating talents along with it.